NIKE: BETTER IS TEMPORARY

At Nike, the desire to be the best is a journey, not a destination – better is always temporary.

Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.

This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.

Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.

The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color."

Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

Experience the NIKE Better is Temporary book at Hadar Mall in Madrid, where our knowledgeable staff can guide you through Nike's innovative design philosophy. This book showcases the history and evolution of Nike's approach to design and innovation. Perfect for design enthusiasts, this book is a must-have for anyone looking to understand the brand's impact on sports and culture. Available now for just [current price] from [old price]. A bestseller in Madrid, this book is a staff pick for those interested in design.
Insight into Nike's design philosophy
Perfect for design enthusiasts
Staff pick at Hadar Mall Madrid
Exclusive discounts for loyal customers
Explore Nike's history and innovation